Monthly Archives: May 2012

Brian Dunkiel Talks Green Advertising and FTC Green Guides at VBSR’s Spring Conference

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On Tuesday, May 15, Dunkiel Saunders’ Brian Dunkiel served as moderator for a panel discussion entitled “Green Marketing: How to Be Effective” at VBSR’s Spring Conference. The panel, which included Seventh Generation’s Joey Bergstein, Cara Bondi, and Chris Miller, provided a variety of viewpoints on the topic of green advertising, as each of its members serve in a different profession (scientist, marketing/branding professional, CR professional, and lawyer). With a variety of examples and discussion starters, the panel invited attendees to consider the advantages and drawbacks to various green marketing claims, as well as the potential pitfalls. The panel discussed the FTC’s proposal to revise the Green Guides, including its proposal to provide new guidance on renewable materials, renewable energy, and carbon offsets. The proposal also sets forth revisions to unqualified general environmental benefit claims, unqualified degradable claims, compostable claims, and free-of claims. Other discussion points included how to create a sound claims review process, best practices for crafting green marketing claims, and what good green marketing claims can – and can’t – accomplish for your business.

Check back for updates on similar presentations in the future.

Click here to view the presentation.

Join Us for the 1st Annual Art + Soul Event, June 7, 2012

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Dunkiel Saunders is excited to announce the First Annual Art + Soul Event.  The event will take place at our office on June 7, 2012 during Burlington’s Discover Jazz Festival.

Over the last ten years, we’ve been privileged to work with people all around Vermont who are engaged in creative and meaningful enterprises that make a real difference in their communities.  Helping such inspiring individuals, nonprofits, and businesses succeed is what makes the practice of law so personally fulfilling for all of us at Dunkiel Saunders.

We’ve created Art + Soul to celebrate their work, raise money for great causes, and help forge new connections between folks who participate in Vermont’s vibrant creative economy.

Each year, Art + Soul will benefit a different local nonprofit, featuring local art inspired by, or connected to, the nonprofit’s mission.  All art will be sold, and proceeds from art sales will be split between the artists and the nonprofit.

This year the event will benefit the Intervale Center and will feature artwork inspired by the Intervale Center’s mission of sustainable local agriculture.  The Intervale Center has accomplished an amazing amount over its 35+ year history, helping small farmers grow economically viable enterprises, contributing to the development of a vibrant local food culture, and revitalizing Burlington’s Intervale, which serves as a remarkable resource for all of us in Burlington.  The organization has become an indispensable steward of sustainable agriculture in Vermont and is a critical thread in the unique fabric of our community.

We hope you’ll join us on June 7, 2012 between 6:30 and 9:00 PM at our office at 91 College Street, Burlington to help celebrate the Intervale Center’s good work.  Make some new connections, buy some great art, support a good cause, and take home some inspiration to sustain your own good work.

The team at Stride Creative Group has donated the graphic design work for Art + Soul and will be co-sponsoring the event this year, along with Thread Magazine, a new publication that focuses on Vermont’s art, food, music and cultural scene.

For additional information please visit the website: www.artandsoulvt.org or our Facebook page: www.facebook.com/artandsoulvt

RSVP by Tuesday, June 5th: Ki McClennan, kmcclennan@dunkielsaunders.com